Question 1

What is Instant Lead Form?

Accepted Answer

Instant Lead Form is an embeddable instant-quote tool for home-service businesses. You build a Typeform-style lead funnel, paste it onto your website, and homeowners get a custom price range by email while you capture the lead — all from $6.99 a month.

Question 2

How much does an instant quote tool cost?

Accepted Answer

Most instant-quote tools for contractors run $199 to $410 or more per month, sometimes with a $2,000 setup fee and per-lead charges. Instant Lead Form is free to start, $6.99/month for the Growth plan (500 leads, 3 forms), and $9.99/month for Pro (unlimited forms and leads, plus automated text and email replies). No setup fees, ever.

Question 3

How does the automatic roof measurement work?

Accepted Answer

When a homeowner enters their address on a roofing form, we use Google's Solar API to measure the roof's size and average pitch from satellite imagery, then factor that into the price range. There's nothing for the homeowner to measure and nothing for you to climb.

Question 4

How does the satellite pool and yard measurement work?

Accepted Answer

On pool and lawn forms, the homeowner sees a top-down satellite image of their property and taps the corners of their pool or lawn to outline it. We calculate the square footage from the map's scale and price the service against it — and there's always a manual fallback if they'd rather type the size.

Question 5

How accurate are the quotes?

Accepted Answer

They're realistic estimate ranges, not final contract prices. Satellite measurements and the homeowner's answers get you a dependable ballpark — for example $9,000–$11,000 — so the customer feels informed. You confirm the exact figure on your visit, with all their details already in hand.

Question 6

Can I customize the questions and pricing?

Accepted Answer

Completely. Start from a trade template and add, remove, or reorder any question in the drag-and-drop builder. You set the base price, per-square-foot rates, choice multipliers, minimums, and the size of the displayed range.

Question 7

Do I need my own Google API key?

Accepted Answer

No. Google Street View photos, roof measurements, and satellite pool/yard sizing are built into the platform. You just turn the features on when you build your form.

Question 8

Which website builders does it work with?

Accepted Answer

Any of them. Instant Lead Form gives you a single line of HTML to embed, which works on WordPress, Wix, Squarespace, Webflow, GoDaddy, Shopify, and custom-built sites alike.

Question 9

Do I even need a website?

Accepted Answer

It's best on your own site, but not required — every form also gets its own shareable link you can put in your Google Business Profile, social bios, email signature, or text to a customer directly.

Question 10

How do I get notified of a new lead?

Accepted Answer

Every plan emails you the moment a lead comes in, with the quote, the customer's answers, and their contact details. On the Pro plan you can also text the homeowner an automatic reply so you're first to respond.

Question 11

Can the homeowner get their quote by text?

Accepted Answer

On the Pro plan, yes. You can send an automatic SMS auto-reply with their price range and a personal note, on top of the branded PDF that's always emailed.

Question 12

Is my data and my customers' data secure?

Accepted Answer

Leads are stored securely and only ever visible to your account. The Google API key stays on our servers and never touches the browser, and we don't sell or share your leads — they're yours.

Question 13

Is the price the homeowner sees a final quote?

Accepted Answer

It's an estimated range, not a final contract price. The homeowner gets a realistic ballpark (for example, $9,000–$11,000) so they feel informed, and you follow up to confirm the exact number — with all their details already in hand.

Question 14

What trades is it built for?

Accepted Answer

Roofing, HVAC, flooring, pool care, lawn care, and fencing, with ready-made templates for each. You can also start from a blank form and build a funnel for any home service.

Question 15

How fast can I go live?

Accepted Answer

About five minutes. Pick a template, tweak your pricing and branding, and paste one line of code onto your site. No developer, no designer, no sales call.

Question 16

Can I try it for free?

Accepted Answer

Yes. The free plan lets you build one form and receive three leads a month with all the Google features included — no credit card required.

One simple price. No surprises.

Free

Growth

Pro

Frequently asked questions